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BY FAR, not a bag, but your new best friend

BY FAR and... blessed is shopping!

By Margherita Verdiani

How long till your birthday? If your answer is “close” please keep reading and you'll find the perfect present that your boy/girlfriend -accidentally- will notice on your phone's lock screen. Otherwise take notes and patiently wait for your b-day, you'll have more time to improve your technique, or in the worst case, don't panic: Christmas is in a month (yeyy).

 
 
 
 
 
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#bellahadid wearing the Amber bag 🐍🤠💖💖 styles by @mimi | 📷 Credits: Backgrid | available on @netaporter and @byfar_official online store 💘

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It's impossible that you didn't 'tap tap' BY FAR purses aka 'your next gift and bff' on Instagram at least once. They're everywhere: Bella Hadid is collecting them, Kaia Gerber, Cindy Crawford's daughter, won't put them down and Hailey Bieber won't be parted from them. We are also sure that if Rachel Green existed in this world, BY FAR would have been her favourite brand from wich she would NEVER have taken a break. Ross are you reading? Btw one of their most classic piece is called 'Rachel'. Just coincidences? We don't think so.

 
 
 
 
 
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#kaiagerber wearing the new RACHEL bag 🌹 now available at @harveynichols London and @galerieslafayettechampselysees Paris | 📷 Credit Beescoop.com

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No more talk: BY FAR is a brand founded by Valentina, Sabina and Denitsa, three young Bulgarian girls united first for the love for 90s shoes and then by the fact that two of them are twin sister and the third is their sister-in-law, but you know, love for shoes > love for the family (just kiddin').
At the beginning, BY FAR was known for producin' granny shoes, worn in a cool way. Passing from shoes to handbags was a quick step and also it saved those who believe they were born in the wrong years.

Mini or medium size, forget the maxi size, too much 2005, BY FAR bags remind us a past but never forgotten story. They use Italian materials, precious and sustainable, the brand is super carefull about it and they want to convey the ethic of a smart purchase and the respect for the environment.

 
 
 
 
 
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🦄🦄 MIRANDA🦄🦄 available at @monnierfreres @galerieslafayettedoha @macondostore @inless_official @tsum_moscow @pezzstore @brownsfashion

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High quality materials and a responsable production put BY FAR's bags in a medium/high price range. Nothing to be scared about, but it's not the kind of impulse purchase, or at least not for everybody. BY FAR's purpose is to encourage us buying a valuable piece, not a seasonal must have. That's the opposite of fast fashion that is already trying to copy... uhm to take the cue from the top pieces of the brand; don't want to demonize low cost brands, just point out the difference between them. Buying a BY FAR purse is not indulging a stylish need, is not buying a plastic bag with logos everywhere, instead it's the perfect option compared to big brands we all know pretty well, it's a luxury product plus originality.

Treat yourself and give yourself (ed: read again the first part if you want to convince your partner) a wonderfull handbag like you're Carrie Bradshaw shopping around New York City. She believed in the 2 L: labels & love. We believe in the 2 B: BY FAR and... blessed is shopping!

 
 
 
 
 
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#gigihadid wearing the Uma bag 💞💞💞 styled by @mimi ✨ available on @byfar_official | 📷 Beescoop

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