Burberry by Riccardo Tisci coming out in a flash capsule

The 24h sale will take place on Instagram and on WeChat

By acrimonia

For the next week, Burberry plans to launch a flash capsule by Riccardo Tisci as creative director. In addition, the brand will create a 24-hour, innovative, digital sales experience that will allow buyers to purchase items from Instagram and WeChat. The choice of WeChat as a platform, testifies to the centrality of Chinese customers in the brand's strategy. The capsule will then be available, for the same length of time, at the new Burberry flagship store that houses an immersive installation by Graham Hudson, a British artist. The first collection Burberry by Riccardo Tisci is coming out_acrimoniamagazine