In the world of make-up as well as in that of fashion, there is no one who does not know who Pat McGrath is.
British make-up artist of Jamaican origin, Pat McGrath began her career as a make-up artist when in 1990 she was presented by supermodel Amber Valletta to the famous photographer Steven Meisel.
From this professional knowledge, a successful friendship can only be born, which leads both to work together on every cover and editorial of Vogue Italia, creating iconic images.
The fabrics, colors and faces of the models thus become a fundamental part of Pat's creative process.
In 1999 Giorgio Armani asked her to design and launch a beauty line, impressed by her way of using color and her idea of beauty and femininity.
In 2004 she became Global Beauty Creative Design Director for Procter & Gamble, dealing with Covergirl, Max Factor and Dolce & Gabbana The make-up.
Meanwhile, the fashion catwalks do everything to have her in the backstage:
Prada, Miu Miu, Dolce & Gabbana, Givenchy, Gucci, Lanvin, Louis Vuitton, Versace, Maison Margiela, Yohji Yamamoto, Valentino, Bottega Veneta, Balenciaga, Nina Ricci, Calvin Klein, Loewe, and Alexander McQueen leave the visionary genius of Pat the creation of beauty looks.
There is no make-up trend that Pat McGrath did not realize in advance: already in the nineties, wet-look skin without the need for retouching was one of her strong points.
Then with her Pat McGrath Labs line, the make-up artist once again proves that she has no limits:
"This is the golden age of makeup. PAT McGRATH LABS is my Golden Revolution. The entire planet is just as cosmetics obsessed as I’ve always been. Makeup is a movement. Makeup is mesmerizing. Makeup is major. Mantra-esque, three words have repeated over and over in my mind ever since I was young. Obsession. Inspiration. Addiction. Those words became my guiding principles, my manifesto as I brought this brand to life. I wanted to capture, in a quartet of exquisite palettes, 50 legendary lipsticks, a divine dozen eyeliners and five fetish-worthy lip pencils, The Power of Transformation, The Power of Beauty, The Power of Makeup"
Her talent, her obsession with transformation and her passion for beauty have earned her the title of Member of the Order of the British Empire by Queen Elizabeth II for her contribution to the make-up and fashion industry, and by Vogue director Anna Wintour as the world's most influential make-up artist.
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