Beauty and the Boss: Fenty Beauty by Rihanna

How Fenty Beauty revolutionized the make-up factory

By Elisa Grasso

When in 2005 she debuted with "Pon de Replay" (yes, almost 15 years ago but let’s not think too much or risk a panic attack) it was already clear that at only 17 years old Rihanna, a young girl from Barbados, would soon conquer all the international music charts, reaching today to have sold over 60 million albums and 215 million digital tracks of which 100 million in the United States alone. But in addition to being an icon in the music and fashion scene, Rihanna has also won the title of beauty icon with her successful brand Fenty Beauty.

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Up close and personal for a minute cause y'all are gonna catch this SHINE! ✨Lips are smooth and juicy in a creamy cocoa berry with #SLIPSHINE Sheer Shiny Lipstick in 'Cookies & Cocoa' | @cocoaswatches

Un post condiviso da FENTY BEAUTY BY RIHANNA (@fentybeauty) in data:

But what prompted Rihanna, known on social media as Badgalriri, to take this great leap into the world of make-up?

Since childhood Robyn Rihanna Fenty has always been fascinated by beauty and in fact like most of us did not miss an opportunity to play with mom’s lipsticks. The make-up was immediately a tool to express his chameleon personality, leading it to overcome every barrier of insecurity and to break all the patterns that society has always built about beauty.

Despite the various improvements in the conception and wider and more diversified creation of make-up products in recent years, finding cosmetics that satisfied every type and color of the skin was still difficult.

So - after years and years of study and research alongside the best beauty professionals - in 2017 Rihanna gave birth to Fenty Beauty and is the founder, owner and CEO.

With her work, starting from the famous Pro Filt'r Foundation, she wanted to focus on a wide range of shades experimenting directly with those who had difficulty finding make-up products that worked on their skin.

In one word: inclusiveness.

Make-up exists to amuse you, it must never be a pressure or appear as a uniform. Take risks and take every opportunity with freedom, testing yourself by always doing something new or different.

Fenty Beauty was named by the American magazine Time as one of the best inventions of 2017, reaching a value of 570 million dollars in revenue.