Zalando, one of the world’s biggest e-commerces, together with YouGov, has conducted a research. The 89% of the interviewees thinks that our society is filled with stereotypes, very hard to break. Movies, tv series, adverts... only represent a very small facet of reality, and a huge portion of the audience does not feel included at all.
This is the reason why Zalando has chosen to give life to a new spring campaign which is all about a new normal multi-faceted and unconventional normality, made by Zerotypes. Modes from all around the world spend a magical day at a fun fair, enjoying the moment and rocking a few colourful and chic items.
"Goodbye stereotypes. Hello Zerotypes" is part of Zalando’s "Free to be” project, and it aims to help people feel better, becoming part of a big family whose ultimate goal is self-expression".
Visualizza questo post su InstagramWhat would the world look like if we didn’t have stereotypes? Who would be our cover girls?
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